Brian Cooney


Founder and CEO of Direction Research, with over 25 years experience. holds a B.Sc in Applied Mathematical Sciences from Dublin City University. Brian has been involved in market research since 1986 and has extensive experience in the industry. He has worked on many large-scale projects in a lead role for a variety of clients including TII, Failte Ireland, JCDecaux, Ogilvy, Bridgestone, AIB, RPS, SSP-International.

Brian has held senior positions with large and respected market research companies operating in Ireland. His particular strengths lie in the area of helping clients to better understand their customers and markets in order to make key business decisions.

He is a member of both the Marketing Institute of Ireland and holds a Masters in International Business from Trinity College. With modules in Babson College, Boston and IMD Lausanne, Switzerland, the masters programme had an emphasis on marketing, understanding customer needs and examining market entry strategies and trends in the global marketplace.

Brian once played league of Ireland football (a long-long time ago) and some say you can still catch him chasing after a football on a Saturday afternoon for his local team in Swords.